Tips on how to get your Newsletter Printed
Newsletters or pamphlets can be a very effective way of keeping your company top of mind with your customer base without the Ďhard sellí feel of a brochure or catalog. Newsletters are also a great way of improving internal communications within your company between managers/supervisors and employees. Here are some important things to remember when designing and printing a newsletter or pamphlet.
Whatís the Scoop?
Newsletters and pamphlets are usually between two-to-eight pages in length and are printed on 60# to 80# gloss or matte paper stock.
While brochures are aimed at packing the biggest punch possible on one page through eye-catching images and bold, tightly written copy, newsletters employ a much more subtle approach. Remember that your goal here is to encourage the recipient to read the entire document from front to back. To achieve that goal, you will want to remember n important rule-of-thumb that also holds true for catalog printing - keep it consistent. This means making sure that your margins, headers, fonts and color scheme stay the same throughout the document.
It can be very distracting for the reader if they have to constantly adjust their eyes to a different font type or positioning of content on the page. And if the reader gets the sense that reading the newsletter is going to be a chore, they will simply stop reading and toss the newsletter in the trash.
So Can I Have Any Design Fun?
Yes. Although consistency is key to a successful newsletter, that doesnít mean that design doesnít matter. Look at any well-produced magazine or newspaper and you will see that while they keep their style elements consistent throughout the publication, they also use several different tools to keep the reader interested and visually stimulated.
Compelling and professional photographs are, of course, a great way to compliment the text on a page. So make sure you have a number of images available to choose from. If you donít have enough images, but still want to break-up a text-heavy page, consider using pull-quotes. These are one-to-two sentence extracts from the article on the page that are usually featured in the center of the page in a framed box. The text in these boxes is usually in a larger font and is either bolded or italicized. Pull-quotes are a great way of highlighting an especially powerful statement or quote in the story, while giving the readerís eyes a rest from all the smaller text on the page.
In regards to font size, most newsletters feature text that is between 9 and 11 points. Heading and sub-headings, however, are usually several points larger.
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