Tips on getting your Flyer Printed
Custom flyers are a great way to reach a large audience with a short, simple and eye-catching message - whether itís for advertising a sale or event, promoting your band or even trying to find your lost cat. Here are a few things to consider when creating your custom flyer.
What is a Custom Flyer?
Regardless of the color, content, design or message, all custom flyers are limited to a single-sheet document. They are usually printed in one or two colors or in a full color process. While custom flyers might only be one page, they can come in a number of sizes including - 8-1/2 x 11, 8-1/2 x 14, and 11 x 17. In regards to content, a custom flyer is a means of getting a message across to a large audience and should always include some form of contact information and detail about your business or service.
Even with single-page projects such as a custom flyer, setting a budget is very important. When establishing your budget, you will want to consider three things - How many will I need? How good should it look? and Where is it going? Once youíve come up with your answers, a good printer should be able to give you an accurate estimate and help you make a decision based on different options in regards to color, layout, paper and distribution methods.
Printing - Going Digital
Custom flyers are a great candidate for digital printing. And choosing to go to digital can save you a lot time and money, as well as provide a few additional advantages such as - greater portability, easy to transfer (via email, CD or thumbdrive), easier to manipulate/edit. When choosing a printer, make sure they provide digital printing services.
Designing your Flyer
Step one in designing your custom flyer is to gather all your content, pictures and graphics. It is important to plan everything out before going to a printer so that there are no delays or last minute changes during the printing process.
The most effective flyers use symmetry in the design and layout. This means creating a balance between the graphics and text. Following this design method enables your reader to more easily follow the content rather than having to search all around your flyer for the relevant content or becoming overwhelmed by the graphical elements. A well designed flyer will compel the viewer to subconsciously read and react to the flyer.
Full color flyers have been proven to be more effective than those printed in one or two colors. So donít be bashful when designing your brochure. Use different colors for the heading, body text and contact information, and if appropriate, include full-color images or graphics.
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