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Tips for Reducing the Costs of a Direct/Bulk Mailing

A few cents here or there can make a huge difference if you are sending out 50,000 direct mail pieces. Here are a few tips on how to save money on bulk mailings.

Size - You should keep catalogs to between 3.5” x 5” and 4.25” x 6” in order to qualify for the First Class postcard postage rate. Letters should not be any larger than 6.125” x 11.5”. Pieces that are larger than that are considered flats and will cost extra per piece to mail. You should also remember to keep the aspect ratio, or the length divided by the width, to between 1.3 and 2.5 so that the piece can be run through the automated system and doesn’t require additional surcharges.

Paper Weight - It might seem like the thinner your paper stock, the cheaper it will be to mail, but this isn’t the case. Bulk mail must have a thickness of at least 7pts for catalogs and 9pts for anything larger. Check with the post office for more detailed information on thickness and rates.

Folding - You can qualify for automation rates if you design your mailer so that the fold is at the bottom of the piece.

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