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What are the Different Types of Paper Stock?

Youíve selected the perfect colors, finalized your photos and designs and found a top-notch printer. But if you pick the wrong paper stock, youíll end up wasting a lot of time, money and paper. There are many factors to consider when choosing what kind of paper a project should be printed on. Here are some main paper stock options that you should be aware of when choosing your paper:

Opacity Opacity refers to how much you can see through the paper. If printing a magazine or book with a lot of text, you will want to choose paper with a high level of opacity. Otherwise, the reader may be bothered by printed material showing through from the other side of the page.

Thickness This refers to how thick a page is. But donít be fooled. Sometimes, paper that doesn't weigh very much can still be very thick. Books and magazines printed on thick pages appear to have more pages than they actually do. Postcards are a good example of a print job that requires thick paper. Keep in mind that thicker paper is more expensive.

Brightness This is how much light is reflected off the paper. Coated stocks reflect much more light than uncoated stocks do. Though some brightness is preferable, be sure to choose a paper option that will not reflect too much light and thus prevent the reader from seeing what's on the page.

Strength This refers to is the durability of the paper. The paper bags at the grocery store are very strong as they need to be able to hold a full load of items without tearing. Most professional print jobs donít require very strong paper.

Paper is often the most expensive part of a printing job. Therefore you should put a lot of time and thought into your paper selection. . A local paper supplier or your printer should be able to supply you and your designer with books and books of paper samples to choose from.

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